The Designer

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Hi there! I’m Jasmine Chenell. I wanted to take some time to talk briefly about what I do, my history with designing, my philosophy, and why this is a brand you are going to want to be apart of!
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What I do
 I am a fashion designer who specializes in womenswear, creating bespoke pieces made for the modern woman.
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Design History Timeline 
  • In 2011, after transferring from The Art Institute of New York, I was accepted into Parsons The New School for Design.
  • In 2013, I had the opportunity to study abroad at Central Saint Martins in London, where I received a certificate in fashion design.
  • A year later upon graduating, my senior thesis collection entitled, “Alchemy”, was nominated to be apart of the static exhibition show. 
  • In 2019, I debuted my first collection in London, entitled, “Psalms 32:8” The collection was featured in, AFi Magazine, FashionNetwork.com, The Impression Magazine & Oxford Fashion Studio Magazine.
  • Later in June 2019, Look No.1 “The Copper Dress” from Psalms 32:8, landed on emerging music artist, Mikhala Jené during her performance at the BET Experience.
  • Between 2020-21, research and design development began for “Ephesians 2:10”, which will be released for A/W 23.
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The Design Philosophy 

The foundation to my philosophy as a designer is to produce
concepts that are faith based in Christ. The idea of transformation is the key component behind every collection. Through utilizing color, texture, graphic prints and deconstructed silhouettes, I capture the experimental yet ethereal ideas within each design. The reconstruction of each piece brings forth new meaning to the woman who embodies beauty, confidence, strength & dignity. 
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Why is this something you should be apart of?
Excellence, Quality, Creativity and Wisdom is what I value. I want to create an experience that is relatable, influential & inspiring. Serving you means to provide a level of:
  • Excellence, in how each design is crafted from custom patterns, refined by sample fittings and sewn in final product form.
  • Quality, of choosing the finest fabrics and materials to ensure wearable longevity & comfort.
  • Creativity, in providing a consistent aesthetic that is authentic to the designer & philosophy of the brand.
  • And Wisdom to help transform the lives of others that they might seek and/or continue to develop their relationship with God, purpose and change from within.